Roberta BasarbolievaOct 23, 20213 minBook review: Confessions of an Advertising ManDavid Ogilvy, hailed as the “Father of Advertising”, was a Scotsman who worked as a farmer and a French chef before moving to New York to...
Roberta BasarbolievaAug 11, 20212 minWhat is editing?Once you have developed and structured your manuscript and are satisfied with its shape, it is time to bring in a copy editor. The copy...
Roberta BasarbolievaAug 4, 20212 minWhat is proofreading?The proof is the finalized draft of a text. After you have written and edited your text for factual correctness, structural integrity,...
Roberta BasarbolievaFeb 13, 20212 minJanus Words: The Two-Faced Words of EnglishWhat comes to mind when you read the verb ‘to dust’? If it is something along the lines of ‘I hate dusting the cupboards – it’s a...
Roberta BasarbolievaDec 21, 20202 minThe Craft of Writing CVsThis is a guest post from our resident recruitment/talent acquisition expert, Antoaneta Basarbolieva. Antoaneta has spent over a decade...
Roberta BasarbolievaDec 6, 20204 minDissecting the Frog: How to Make Your Writing FunnierEveryone enjoys a little humour sometimes. We judge the interest level of seminars, books, and even news articles by whether they can...
Roberta BasarbolievaNov 16, 20202 minUsing Apostrophes - What a Nightmar'e!What do all of the below phrases have in common? Fruit’s and Vegetable’s Cheap potato’s Who’s sandwich is this? Gift’s for...
Roberta BasarbolievaNov 8, 20202 minUsing the Present Perfect: Why Would You?One thing that I always notice when reading British and American novels one after the other is the difference in their use of the Present...
Roberta BasarbolievaOct 18, 20202 minUsing Clichés: Should You and When?A widely debated point in writing both fiction and non-fiction is the use of clichés: phrases or expressions that are overused; so...
Roberta BasarbolievaSep 5, 20202 minWeasel Words: What Are They? How Should You Use Them?What is the first thing you think of when you hear the word ‘weasel’? Fast, sleek, always able to escape? Weasel words fit two of those...
Roberta BasarbolievaJul 29, 20201 minWorry Not: The Spellchecker Will Fix It!Do you have spellchecker on your computer? For years now, Microsoft Word has been checking that the subject of a sentence matches its...
Roberta BasarbolievaJul 25, 20202 minRevising Your Work: What to Heed When Writing EmailsDo you write many emails? How many times have you caught a mistake in your email right as you click 'Send'? Below I've compiled a list of...
Roberta BasarbolievaJul 19, 20202 minHow to Start and End Business EmailsHow do you start your business emails? Is it 'Dear Sir/Madam'? Or 'Antoine, we need to talk'?