Roberta Basarbolieva
The Importance of Not Specialising
You have a career. You went to university for it. Chances are, you were streamed into your field from the age of 12 or so. You are highly...
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Roberta Basarbolieva
- Oct 23, 2021
- 3 min
Book review: Confessions of an Advertising Man
David Ogilvy, hailed as the “Father of Advertising”, was a Scotsman who worked as a farmer and a French chef before moving to New York to...
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Roberta Basarbolieva
- Aug 11, 2021
- 2 min
What is editing?
Once you have developed and structured your manuscript and are satisfied with its shape, it is time to bring in a copy editor. The copy...
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Roberta Basarbolieva
- Aug 4, 2021
- 2 min
What is proofreading?
The proof is the finalized draft of a text. After you have written and edited your text for factual correctness, structural integrity,...
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Roberta Basarbolieva
- Feb 13, 2021
- 2 min
Janus Words: The Two-Faced Words of English
What comes to mind when you read the verb ‘to dust’? If it is something along the lines of ‘I hate dusting the cupboards – it’s a...
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Roberta Basarbolieva
- Dec 21, 2020
- 2 min
The Craft of Writing CVs
This is a guest post from our resident recruitment/talent acquisition expert, Antoaneta Basarbolieva. Antoaneta has spent over a decade...
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Roberta Basarbolieva
- Dec 6, 2020
- 4 min
Dissecting the Frog: How to Make Your Writing Funnier
Everyone enjoys a little humour sometimes. We judge the interest level of seminars, books, and even news articles by whether they can...
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Roberta Basarbolieva
- Nov 16, 2020
- 2 min
Using Apostrophes - What a Nightmar'e!
What do all of the below phrases have in common? Fruit’s and Vegetable’s Cheap potato’s Who’s sandwich is this? Gift’s for...
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Roberta Basarbolieva
- Nov 8, 2020
- 2 min
Using the Present Perfect: Why Would You?
One thing that I always notice when reading British and American novels one after the other is the difference in their use of the Present...
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Roberta Basarbolieva
- Oct 18, 2020
- 2 min
Using Clichés: Should You and When?
A widely debated point in writing both fiction and non-fiction is the use of clichés: phrases or expressions that are overused; so...
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Roberta Basarbolieva
- Sep 5, 2020
- 2 min
Weasel Words: What Are They? How Should You Use Them?
What is the first thing you think of when you hear the word ‘weasel’? Fast, sleek, always able to escape? Weasel words fit two of those...
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Roberta Basarbolieva
- Jul 29, 2020
- 1 min
Worry Not: The Spellchecker Will Fix It!
Do you have spellchecker on your computer? For years now, Microsoft Word has been checking that the subject of a sentence matches its...
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Roberta Basarbolieva
- Jul 25, 2020
- 2 min
Revising Your Work: What to Heed When Writing Emails
Do you write many emails? How many times have you caught a mistake in your email right as you click 'Send'? Below I've compiled a list of...
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Roberta Basarbolieva
- Jul 19, 2020
- 2 min
How to Start and End Business Emails
How do you start your business emails? Is it 'Dear Sir/Madam'? Or 'Antoine, we need to talk'?
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